UJU Studio
Role Summary
A Marketing plays a crucial role in the gaming industry, their primary responsibilities involve supporting senior marketing staff in executing marketing campaigns and analysing their impact.
They are also tasked with handling interdepartmental communications, preparing clear and concise data reports, brainstorming content ideas, and creating engaging surveys and questionnaires to gauge audience feedback.
Candidates eyeing a Senior Marketing role should have a blend of creative and analytical skills, enabling them to contribute to the marketing objectives, by ensuring marketing campaigns are well-aligned with the gaming community's preferences and the broader marketing goals of the company.
Requirements
Familiarity with social media and digital platforms, as well as their digital analytics functions.
Understanding of tools for graphic design, primarily for assisting in promotional materials.
Understanding of foundational concepts in search engine optimization, and search engine marketing like keyword research, content optimization, and link building.
Has a grasp of tools like Microsoft Office, Google Suite, Adobe Acrobat, and online task systems.
Knowledge in marketing principles like CPC (Cost Per Click) and CTR (Click Through Rate).
Insight into gaming terminology and the gaming industry.
Displays an understanding of the gaming community and alignment with audience needs.
Tools Used
Most Used:
Microsoft Office
Google Suite
Adobe Acrobat
Basic digital analytics tools such as Google Analytics
Social Media platforms including Twitter, Instagram, Discord, Reddit, Facebook, etc.
Good to Know:
Social Media Management Tools such as Hootsuite or Buffer.
SEO and SEM Tools such as Google Ads, SEMrush, or Moz
Mailchimp
Grammarly
JIRA or Trello
Slack or Microsoft Teams
SurveyMonkey / Google Forms
Canva / Adobe Suite